Check it out, in case you haven't watched television in the past month. Specifically, check out about 12 seconds in. Yeah. "It's magical". No. No it is not. The iPad is not fucking magic.
Seriously, Apple, this is the best your mammoth marketing team could come up with? Magic? Fucking MAGIC?!?! Can it make you fly? Does it grant wishes? Does it show you the future? No? Oh, but it plays music AND videos? Great! Sounds pretty nifty. Not magic though. Do you even know what words mean? Do you know that simply saying something doesn't make it true? While you're at it, why not claim it cures cancer, does your taxes, and will, if shaken just right, open a portal into another dimension.
Then again, maybe I'm just bitter that I don't have one yet. :(